Behind the product, past glories

17 de November de 2016, por em Design, Employees

OXGUT.COM logoIf this logo refers you to infinity, can you believe that the concept of it. The design signals that are infinite the possibilities of turning waste into raw material, and in that, this OXGUT.COM staff, is beast!

Imagine a girl, Laurale Wunsch, who was born in a family of firefighters and grew up in an environment where manufactured fire engines. Her childhood was in the middle of tons of hoses used. For Laurele, weren't just hoses. She was delighted with the patterns, prints and colors of this product.

Laurale Wunsch graduated in communication and kept ahead of the production of events, driving teams that translated their ideas for the films of Walt Disney. After a few years of work in this area, Laurele back to his hometown and is faced with the same hoses, but in a much larger volume than it was, at the time he left to attend the University.

The colors, prints, textures and shapes hark back to childhood, and Laurele like that on an impulse, she decides to do something about that mountain of trash. Brings together two local craftsmen and experience the material. On the difficulties and impasses with proper equipment, invite a product designer to compose the group. The idea of reusing the hoses and give new life to them becomes reality, grows and multiplies. The result of this initiative is what you will see now.

Old hoses, used in fire fighting, gain new life. The material used in the manufacturing of them is versatile, resistant and serves for more things
Old hoses, used in fire fighting, gain new life. The material used in the manufacturing of them is versatile, resistant and serves for a lot m
o
There are many opportunities for development of new products. The resistance of the fabric is a hoist operated by creative team
re things Are numerous opportunities for development of new products. The resistance of the fabric is a differential explored by creati
The products have unique design, and its creators like to point out that they are part of a heroic past. After all, every fireman is regarded as a hero
ng the products have unique design, and its creators like to point out that they are part of a heroic past. After all, every fireman is regarded as
The hoses are also used in the manufacture of decorative accessories and utilities. The transformation processed refers to the concept of the mark: "what goes around, comes back"
a hero of the hoses are also used in the manufacture of decorative accessories and utilities. The transformation processed refers to the concept of the mark: "what goe
s
The resistance of fire fighting hoses makes them an ideal raw material in furniture, as in this case, a waitress at seat and chair backs
around, comes back" the resistance of fire fighting hoses makes them an ideal raw material in furniture, as in this case, a waitress at seat and chair backs

Between the chain-when we talk about "trash", it's amazing how the ideas flowing! How you can transform, add value, qualify and prolong the life of countless things at first considered garbage, without any utility. The negative impact that the disposal of hose could cause to the environment, objective way, explains why this emerging market of ecossustentáveis products be in full rise.

If those things counted here inspire you, send your story to us. We will show your product to the world, as a way to encourage people to participate in this movement which signals that it is possible to build a better environment for all.