Cultural industry produces goods of sustainable consumption

8 de April de 2015, por em Employees, Sustainability

Since the first social organisations until the early 18TH century, the trade was the main economic activity of mankind. Industrial production was in its infancy, handmade, thumb. From the 18th and 19th centuries, driven by the Industrial Revolution, the industries have been consolidated as a major engine of mankind and of the global economy, becoming the main activity in employment generation and movement of resources. The developing nations could be measured by the level of industrialization and the ability to transform natural resources into products.

From the second half of the 20th century, the evolution of humanity led us to call the information society, knowledge society, in the process of formation and expansion, and opening doors for a creative economy and a variety of products and services to share space and importance with the traditional productive activities.

Elian Rafael Conrad Lucci, in post Industrial Era ", the society of knowledge and education for the Think" (Editora Saraiva) States: "we live in the era Post-industrial, a new world, where the physical work is done by machines and mental, by computers. In it, the man a task for which it is irreplaceable: being creative, getting ideas ".

Creative input-it is in this context that, from the beginning of the 21st century, the term "cultural industry" has been replaced (or complemented) by "creative industry". In addition to the traditional artistic languages (music, theater, literature, dance, Visual Arts, cinema), the creative industry encompasses even architecture, design, crafts, jewelry, advertising, creating software and games, and other activities related to creativity. As defined in UNCTAD (United Nations Conference on trade and development), creative industries are "the cycles of creation, production and distribution of goods and services using creativity and intellectual capital as primary inputs.

Good job-although studies are still recent, lifting the World Bank points out that activities related to the creative economy generate approximately 7% of global GDP. In Brazil, it is estimated that the creative industry move between 5% and 6% of GDP, according to a survey by the Ministry of culture, IBGE and IPEA. In addition to having a growing participation in world and national GDP, is a thread that employs more people than the average of other sectors, as well as better remunerated professionals involved.

It is an industry linked to well-being, pleasure, leisure, entertainment. The creative industry provides people hear good music, watch a movie, watch the graffiti in the streets or the works of art in galleries, traveling in a good read.

Trash transformed-beyond the low environmental impact of products and processes from the creative industry, we still have a good crop of artists who use the waste produced by society as raw material for their creations. Currently, there are many musicians who make the scrap their instruments, as well as artisans who turn trash into beautiful handcrafted or designers who Recycle to build furniture or utilitarian objects and decorations. The video "the House of master André" (below), the circus Theater Udi Grudi, brings several records on the subject. This is a beautiful lesson of environmental education, with lots of music, good humor and creativity.

Christiano Verano
Cultural producer
verano@yahoo.com.br