The growth of the world population, added to the growing consumer demand, is generating an outsized garbage on the planet. Brazil only produces about 220 1000 tons of household garbage a day, resulting in more than one pound per person. At least 90% of all this material could be reused, recycled or reused, but only 3 percent end up having a noble destination. Studies promoted by the Brazilian Association of Public Cleaning and special waste (Abrelpe) points the garbage generation growth, per capita each year, and the difficulties that the country has to deal with an integrated solid waste management, appropriately (see Overview of the solid waste in Brazil 2014 at http://www.abrelpe.org.br/).
The current level of consumption has strongly impacted the environment, making it impossible to render all this material planet. With the evolution of technology, the products become obsolete overnight, everything looks disposable, and everything is overcome with the avalanche of new versions that reach the market. The population, on the other hand, is bombed to consume, and consume more. Most people still react with indifference when they are taken to reflect on the fact that everything you consume generates garbage and junk that belongs to them. You are responsible for the products they buy and the disposal and final destination given to them.
Consume in a manner designed, planned and rational is among the most effective measures in the fight against waste and, consequently, the reduction of environmental impacts. The products, on the other hand, have to be designed and manufactured in environmentally friendly criteria less impactful.
Paths to a conscious consumption
- Don’t make the consumption an outlet for emotional problems;
- Separate the State of happiness in the Act of purchase;
- Pay attention to the origin of the products;
- Give preference to products whose manufacture requires less natural resources;
- Search extend the shelf life of the products;
- Discard the products with a sense of responsibility.