A new concept will make the difference between the products

6 de August de 2015, por em Sustainability, Trash

In an article published on the website of Akatu Institute, Achim Steiner, UN Under-Secretary-General says: "the only choice to grow our economies is to increase radically what economists call ' productivity ' – do more, with less. We need to change the standards, both production and consumption of our current linear economic system of extraction, production, consumption and waste, for an inclusive economy, that mimics natural processes where there is no concept of ' waste ', just food for other body or process ".

Reflection signals for a new cycle of life of mankind, characterized by the need to reuse, recycling and creative reinvention. Everything will have to be reviewed in the light of the availability of natural resources, source of origin of the goods.

The environmental impacts caused in the production of these goods are directly related to how these are conceived, planned and developed. The higher the dependency of a product in relation to natural resources, the greater your monetary, environmental and social cost. Opposed to the predominant culture of the Industrial age, a new model, "eco-friendly", is proposed.

Restricted use of natural resources – products designed ecologically less impactful criteria are related to a global concept, known as eco-friendly. The words, in English, means friendly to the environment and is used to refer to products and services developed in a sustainable way. In this sense, everything is analyzed from the perspective of sustainability, so that the product, in whole and in part, since the design is developed with a view to requiring the least amount of natural resources for its production.

The concept goes beyond the "ecologically correct" and terminates a humanistic postulate, in which social inclusion is an integral part of the pillars of sustainability. The eco-friendly favours the adoption of new production models and summarizes a tendency, a movement that advances to the extent that the company acquires environmental awareness.

Low cost x benefit great – When a product can line up all these requirements affects the sustainability, the term eco-friendly is the best. This is the case of the backpacks created by designer and stylist Tife Zanol, made with 100% recyclable material and developed the productive units of the Office Cycling T3.

The process begins with the capture of recyclable waste, discarded or obsolete; passes through separation and cleaning and then to the stage of creation itself. The work brings together low-income families, who take their livelihood in activities in which garbage is raw material, the core of the business. Production steps are described in the video https://www.youtube.com/watch?t=10&v=yEPPvznwvLs.

Added value in the chain of waste-waste generated in the production of bag results in another product, the roller shutters, made on looms. The weavers are women in situation of vulnerability, embraced in social project developed by the Hall of the Meeting, philanthropic institution based in Betim, Minas Gerais.

The products with eco-friendly have expanded with the ongoing environmental awareness in the world. A large number of companies are picking up this trend and turning the challenge of sustainability in a business opportunity, taking advantage of a differentiated cost x benefit: low cost and great benefit.