Trash, waste or opportunities?

30 de janeiro de 2013, por em Sem categoria

Solid waste management is a subject that gets more and more space in cities, companies, organized groups and even in families. Little by little, with people changing their concepts on what was once considered trash, society experience significant gains for the environment. We're still at the beginning, but all initiatives towards this transformation are welcome.

If we think that all activity performed by the human being produces some waste, we have two strands. The first is a polluting and complex vision against a backdrop of difficult solution, especially in light of the new consumption habits that Brazil comes experiencing in recent years. The second is supported at a time. After all, several projects that address planned and integrated management of waste have been consolidated as viable alternatives, in addition to pointing to new business opportunities, income generation and environmental conservation.

We don't want here, decrease the negative environmental impact caused by the improper disposal of waste to the environment, both in the past and in the present. On the contrary, these result in restrictive factors for the development, to interfere directly in the quality of life, health, economy and environment.

The fact is that increased consumption and production in Brazilian industries, but also a range of specialist recycling sectors, handicrafts, clean power generation and construction, to name just a few. There is also a growing chain of professionals and service providers specializing to spread new sustainable practices.

Opportunities are everywhere, starting with shopping malls. With the growth of new Brazilian middle class, these establishments fell in the popular taste, leading to a large flow of people and also an increasing volume of waste. With the lack of segregation, recycling and hazardous waste items have been sent to the landfill or even to dumps. This is because, just like in most Brazilian cities, the majority of shopping malls in the country does not have a plan of Integrated Solid Waste Management.

Data from the Brazilian Association of Shopping Centers – Abrasce – indicate that, currently, Brazil has more than 445 malls in operation, only in the Midwest are 41, of which 15 are located in Goiás. However, amidst this scenario, companies like the Flamboyant Shopping Center in Goiânia, saw opportunities. In 2007, the program Integrated solid waste management (PGIRS). In a pioneering initiative, the work involved consulting Civil Engineering School of the Federal University of Goiás, through the core of solid and liquid Waste, the Flamboyant Institute, shopkeepers and employees, all invited to participate actively in the preparation of the plan. Various suggestions were received and analysed, mainly because it involved who would act directly in the process.

In this context, the solid waste management of Flamboyant Shopping Center became a powerful tool of contribution to the preservation of the environment, to include a cycle geared to the reduction, reuse and recycling. As a result, the Mall has adapted the ability of external packaging system to generate internal waste daily, implemented selective containers in all environments, Adopted measures to minimize waste and maximize the marketing of recyclable too.

The analysis of the waste oil generated in from the covers food courts, through the appropriation of the most various materials-light bulbs, batteries, construction waste, paper products, plastic, aluminum cans and plastic bottles, to the separation of materials infectocontagiosos, from the pharmacies, and also a better guidance for reuse. As examples of the latter, grasses and plants are transformed into compost and subsequently used in landscaping, car tyres saw furniture, Woods are donated to institutions that work with crafts or woodworking.

Much more than meet the environmental legislation, the proposal is to spread the reuse and recycling of waste, empowering employees and shopkeepers to implement new practices and also extend them to their communities and homes. Currently, all of the resources generated by the PGIRS are reversed in social and environmental projects carried out by the Flamboyant, benefiting the society and also employees of the enterprise.

Simple measures, coupled with the grandiose projects, are of low or high complexity, gradually earn the companies, on a chain where everybody wins. The environment thanks you.